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Inside Silverstone podcast

Nov 19, 2019

Welcome to the Inside Silverstone™ podcast, season three!

In episode #43 your host, Chris Broome, interviews Richard White, CEO of tech business Incentivesmart.

Listen as Richard explains his career journey from events and hospitality; to becoming a winning entrepreneur on Dragon's Den; to the launch of his latest tech business.

Richard then explains how Incentivesmart is helping to create better customer engagement and therefore more profit for the businesses it partners with; future growth plans; the importance of technology clusters; and why it's critical to work alongside trusted professional advisers.




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Don't forget to check out the Longhurst website for more great content.

Would you like to appear on the podcast? Own a business or work in/around the Silverstone business or motor-sport region? Have a story or/and knowledge to share?

Get in contact with Chris on, or reach out on Twitter @SilverstonePod.



Chris Broome is first and foremost a big tech, motor-sport, and gaming fan. So the opportunity to host a podcast focusing on these topics was too good to turn down.

In his day-to-day life Chris is a Chartered Financial Planner and Fellow of the Chartered Institute of Insurers.

His business, Longhurst, has a niche providing financial advice to clients and businesses who work in the tech, innovation, and engineering sectors.

Their head office is located on Silverstone Park, Northamptonshire.

'A business plan without a personal plan is pointless.'