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Inside Silverstone podcast

Feb 1, 2024

In the latest episode, number 114, our esteemed host, Fiona Pawley, talks with Alex Keys, Sales & Marketing Director at Dumarey Flybrid.

2024 welcomes new and exciting times for PUNCH Flybrid as they rebrand to Dumarey Flybrid. Same group, same people, same product BUT a new brand that encapsulates their desire to continue growth, to innovate further and to service their customers with the same passion to work towards our vision of a future where sustainable mobility will be accessible to all.

Listen as Fiona and Alex talk about how every dynamically operated vehicle or machine will use some form of energy recovery system at some point in the future.

Racing and road cars, buses, trucks, off-highway machinery, and even electric power generators experience highly dynamic duty cycles that allow energy recovery systems to provide a benefit.

Dynamic duty cycles demand high power to recover energy. Dumarey Flybrid has developed energy recovery technology that uses high power densities to achieve exceptional performance.

Alex and Fiona also find time to talk about Silverstone Park life including 5-aside football and the benefits of coaching, also the joys of driving their first cars; which were both Volvo’s with automatic chokes.



Alex Keys, Sales & Marketing Director, Dumarey Flybrid

Dumarey Flybrid

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Would you like to appear on the podcast? Own a business or work in/around the Silverstone business or motorsport region? Have a story or/and knowledge to share?

Get in contact with Chris on, or reach out on Twitter @SilverstonePod.



Chris Broome

Chris is first and foremost a big tech, motor-sport, and gaming fan. So the opportunity to host a podcast focusing on these topics was too good to turn down.

In his day-to-day life Chris is a Chartered Financial Planner and Fellow of the Chartered Institute of Insurers.

His business, Longhurst, has a niche providing financial advice to clients and businesses who work in the tech, innovation, and engineering sectors.

Their head office is located on Silverstone Park, Northamptonshire.

'A business plan without a personal plan is pointless.' 


Fiona Pawley

Fiona brings a unique perspective to leadership and management, drawing from her personal motorsport experience to help people learn how to better tap into their personal power, improve relationships, and establish themselves as leaders in their industry.

With a focus on practical techniques and actionable strategies, Fiona’s coaching and training is a valuable resource for anyone looking to improve their leadership and management skills.

Her aim is to provide a bespoke and enjoyable coaching or training experience, tailored for personal and business needs, helping individuals unleash their potential and make the key changes they need.

Whether you’re a seasoned business owner or just starting out, the Inside Silverstone podcast is for you. So, tune in and let’s explore the world of business together.