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Inside Silverstone podcast

Dec 28, 2023

In episode 112 your host, Fiona Pawley, interviews James Dornor, Founder of Driven By Us. The organisation has been set up to support allies, ethnic minorities and female groups in all aspects of automotive and motor sports.

Principal activities will be to provide STEM & Media programs targeted at less affluent areas across the UK increasing knowledge and accessibility for these groups.

James Dornor has 13 years' experience in automotive and motorsport industries combined, formerly responsible for maintaining all electronics and car systems on a range of Mercedes AMG F1 Heritage cars driven by the likes of Sir Lewis Hamilton MBE ranging from 2022-2013 and beyond.

Since creating Driven By Us in 2023, James has: 

- been to No.10 for the Black History Month reception, celebrating entrepreneurs making an impact for the next generation; 

- met with Rishi Sunak, Prime Minister and Dame Rt Hon. Andrea Leadsom MP discussing EDI within automotive and motorsports;

- won the Points of Light award, recognising the outstanding volunteers who are making a change in the community.

Driven By Us have also formed the first ethnic-led recognised club through Motorsport UK that will host events for the community and its members.

We hear how the unwavering support of business leaders, club officers and industry volunteers, has created the community and success of Driven By Us. 

Anyone can sign up to volunteer, join the club or donate. 



James Dornor, Founder & CEO, Driven By Us

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Don't forget to check out the Inside Silverstone website for more great content.

Would you like to appear on the podcast? Own a business or work in/around the Silverstone business or motorsport region? Have a story or/and knowledge to share?

Get in contact with Chris on, or reach out on Twitter @SilverstonePod.



Chris Broome

Chris is first and foremost a big tech, motor-sport, and gaming fan. So the opportunity to host a podcast focusing on these topics was too good to turn down.

In his day-to-day life Chris is a Chartered Financial Planner and Fellow of the Chartered Institute of Insurers.

His business, Longhurst, has a niche providing financial advice to clients and businesses who work in the tech, innovation, and engineering sectors.

Their head office is located on Silverstone Park, Northamptonshire.

'A business plan without a personal plan is pointless.' 


Fiona Pawley

Fiona brings a unique perspective to leadership and management, drawing from her personal motorsport experience to help people learn how to better tap into their personal power, improve relationships, and establish themselves as leaders in their industry.

With a focus on practical techniques and actionable strategies, Fiona’s coaching and training is a valuable resource for anyone looking to improve their leadership and management skills.

Her aim is to provide a bespoke and enjoyable coaching or training experience, tailored for personal and business needs, helping individuals unleash their potential and make the key changes they need.

Whether you’re a seasoned business owner or just starting out, the Inside Silverstone podcast is for you. So, tune in and let’s explore the world of business together.